The Rooftop Films 2009 Summer Series

PANEL DISCUSSIONS, presented with Cinereach, Shooting People and IndiePix:

5:00-6:00pm
Message vs. Craft: The Art of Effective "Issue" Storytelling
When a filmmaker takes on a topic related to social justice or human rights it is often with the hope of influencing public opinion and inspiring action. To achieve that, a film must reach and engage the right audience, in the right numbers. It must also portray the human impact of the issue or problem persuasively. How does a “social issue” filmmaker balance the need to educate with the public's desire to be entertained? How does he/she move past preaching to the choir and make a film that can become a catalyst for real change? This panel will provide advice on the above from documentary and fiction filmmakers including Justin Schein (No Impact Man), Fabio Wuytack (Persona Non Grata) and Paola Mendoza (Entre Nos), whose work successfully walks the issue/entertainment line. Leah Sapin of Arts Engine (which specializes in production and outreach for socially relevant films), and New York magazine film critic Bilge Ebiri will join the discussion, to be moderated by Lina Srivastava.

Panelists include:
Lina Srivastava (consultant to non profit media companies working for social change) - moderator
Justin Schein (Co-Director of No Impact Man)
Fabio Wuytack (Director of Persona Non Grata)
Bilge Ebiri (film critic from New York magazine)
Leah Sapin (Arts Engine)
Paola Mendoza (Director of Entre Nos)
Tony Gerber (Co-Director of Full Battle Rattle)

6:30-7:30pm
Filmmaking Strategy: Tips, Tools and Wisdom to Help You Make the Right Decisions For Your Film
Filmmakers have to be both artists and strategists to get their films made and seen and this is the case now more than ever as changes in funding and distribution force filmmakers to shoulder more of the crucial decisions on their own. This panel will help you learn how to be the best advocate for your film by asking all the tough questions that you will have to ask along the way. For example: How much work (and what work) do you need to achieve on your own before approaching a funder? And how can you tailor your pitch to communicate your vision to a foundation vs. an equity investor? What other funding options are there? How do you balance traditional outreach to festivals, sales agents, broadcasters, and distributors with the need to also create your own fan base? Which distribution deals do you accept? How do know when a deal is a good deal? How do you hope for the best but plan for the worst?

Panelists include:
Adella Ladjevardi (Cinereach)
Janet Brown (Cinetic)
Liz Ogilvie (B-Side)
Simon Kimurry (POV)
Tia Lessin (Co-Director of Trouble the Water)
Andy Bichlbaum (Co-Director of The Yes Men Fix the World)

7:30PM - 9:00PM: Reception in courtyard including free sangria courtesy of Carlo Rossi

8:30PM: Live music by Nutria NN presented by Sound Fix Records